Non-Toxic Makeup Favorites
Below I'm sharing a roundup of my favorite clean beauty brands and current clean makeup products. But first what is clean makeup and why does it matter?
Clean Beauty and Why It Matters
Generally speaking, clean beauty products are free from toxins such as parabens, phthalates, sulfates, synthetic fragrances and other harmful ingredients. Toxic ingredients can be related to the following:
Cancer
Developmental & reproductival toxicity
Allergies & immunotoxicity
Endocrine disruption
Neurotoxicity
... just to name a few! Your skin is your largest organ and the products you apply to your skin are absorbed into your body. If you're trying to lower your toxic load, makeup is a great place to start, especially if you wear it daily.
If you're interested in seeing how your current beauty products rank, check out EWG's Skin Deep Database. This website looks at the ingredients list and ranks products from "EWG Verified" (best) to 10 (worst). It's also a great place to look for cleaner "EWG Verified" products.
FAVORITE CLEAN BEAUTY BRANDS
Saie: I learned about Saie a few years ago when I heard the founder, Laney Crowell, speak on the Be Well By Kelly podcast. I loved Saie's story and gave their products a try and here I am years later still reaching for Saie on a daily basis. Saie consistently ranks at "1" (low risk) on EWG's Skin Deep Database so this is a go-to brand for me in the clean beauty space. I love when you can trust a brand and not spend hours researching the ingredients to make sure it is safe.
Honest Beauty: Honest Beauty is an EWG Verified brand, which means it avoids EWG's ingredients of concerns, provides full transparency, and uses good manufacturing processes. When it comes to finding safer alternatives, EWG Verified is the gold standard so I know I can buy Honest Beauty products without worrying about what's in them.
Below I’m sharing the products in my current rotation, which include the brands above and some other great non-toxic brands.
Face
Saie Slip Tint - This is an everyday product when I just want to run out the door. It offers very light, dewy coverage and sun protection. I wear in shade 3.5.
Ilia Super Serum Skin Tint - I use this product when I want a little more coverage than the Slip Tint. It offers sun protection and some skincare benefits as well. I wear in shade ST5 “Bom Bom”.
Kosas Revealer Concealer - This product is amazing for under the eyes and any other areas that you want to neutralize. I wear 2.6C - I got matched at a Credo Beauty shop, which was super helpful for finding my color.
Barefaced Sheer Protection - Sometimes I want no coverage and just the sun protection. I love this product for sun protection with the benefits of skincare.
Eyes
Honest Beauty Mascara and Saie Mascara - These are my two go-to’s for non-toxic mascara that perform well and don’t smudge.
Jones Road Clean Eyeliner - I don’t use eyeliner often, but when I do I reach for this pencil in brown. I also love Jones Road eye shadows.
Cheeks
Honest Beauty 2-in-1 Creme Cheek Blush - I love this product in Peony Pink for a pop of color on the cheeks (and lips)!
Violette Bisou Blush in Louise - The perfect beige with a touch of pink.
Saie Sun Melt Bronzer - I wear light bronze. I love a cream bronzer instead of a powder for a more natural, dewy look.
Lips
Tower 28 Lip Jelly in Pistachio - I love the texture of this lip jelly and the pop of color it brings.
What are your favorite clean makeup brands and products?! Share in the comments.